SEOLab is the better choice for most Shopify stores in 2026 because it includes for free what TinySEO sells across a pay-as-you-go plan and Beginner ($14), Advanced ($23), and Expert ($49) tiers. SEOLab gives you bulk meta tags, JSON-LD, alt text, image compression, and auto fix for broken links with no monthly image quotas, AI credit meters, or per-image fees. TinySEO is a mature, well reviewed image-first app, rated 5.0 from 2,522 reviews and live since 2019, with 24/7 support on every plan, so it deserves a fair look. Here is how they compare.
Disclosure: To keep this fair we compared both against their live Shopify App Store listings and TinySEO's own documentation and help center on 3 October 2026, cited dated merchant reviews, and gave TinySEO a section of its own. TinySEO's listing and help pages are the source for every TinySEO price and limit below, and third-party roundups were not used.
SEOLab
Our pick
4.9 (2,769 reviews)
Price: Free at time of writing
Launched: December 2024
Best for: Free bulk SEO, large catalogs, AI visibility
TinySEO
SEO & Image Optimizer
5.0 (2,522 reviews)
Price: Free, then $14 to $49 a month
Launched: June 2019
Best for: Image-heavy stores wanting 24/7 support
Choose SEOLab if
- You want image compression, JSON-LD, and 404 fixing without a subscription
- You do not want per-image or usage-based charges
- Your catalog is large and AI credits worry you
- You prefer to scan, review, then apply changes
Choose TinySEO if
- You want 24/7 support on every plan, including free
- You want a 30 day backup of original images
- You want an AI blog builder and Search Console insights
- You are happy to pay $14 to $49 a month plus extras
SEOLab vs TinySEO: What Are the Key Differences at a Glance?
| SEOLab | TinySEO: SEO & Image Optimizer | |
|---|---|---|
| Rating | 4.9 (2,769 reviews) | 5.0 (2,522 reviews) |
| Launched | December 2024 | June 2019 (formerly TinyIMG) |
| Built for Shopify | ✓ Yes | ✓ Yes |
| Pricing | Free at time of writing | Free (pay as you go), Beginner $14, Advanced $23, Expert $49 a month |
| Free plan limits | No image or AI pack caps listed | 50 images and 10 AI credits a month, then 3 cents per extra image |
| Usage-based charges | ✓ None | ✗ Extra images billed |
| Auto fix broken links | ✓ Included | ✗ Advanced and up |
| Image backup | Keep your own copy | ✓ 30 day backup |
| Support | In-app support | 24/7 on every plan |
| Dashboard languages | 12 languages | 16 languages |
Ratings come from the live SEOLab listing and TinySEO listing. SEOLab is free at the time of writing, and independent reviewers note the team plans paid tiers later, so check the listing before you commit long term. TinySEO is the new name of TinyIMG, and its listing is based in the United Kingdom.
What Does Each Plan Really Include?
TinySEO sells four plans on its listing, each with a monthly image quota and a per-image price for anything beyond it. Here are the plans side by side with SEOLab.
SEOLab
Free
No card required
- Bulk meta tags and AI Optimizer
- JSON-LD, alt text, image compression
- Auto fix broken links
- Sitemap and Indexing Manager
- Audit, Speed Booster, AI Visibility
TinySEO Free
$0
Pay as you go
- 50 images, 3 cents extra
- 10 AI credits a month
- Alt text and filenames
- Instant page speed-up
- 30 day image backup
TinySEO Beginner
$14/mo
1,500 images, 2 cents extra
- 100 AI credits a month
- Image resizing
- Return and shipping JSON-LD
- Lazy loading, preloading
TinySEO Advanced
$23/mo
5,000 images, 1 cent extra
- 300 AI credits a month
- IndexNow, 404 redirects
- Automatic AI metadata
- CSS and JS minification
- agents.md and llms.txt
TinySEO Expert
$49/mo
15,000 images, 0.8 cents extra
- 1,000 AI credits a month
- Search Console insights
- Extended JSON-LD
- Metafields in metadata
- Priority 24/7 support
| Feature | SEOLab | TinySEO Free | TinySEO Beginner | TinySEO Advanced | TinySEO Expert |
|---|---|---|---|---|---|
| Image optimization | ✓ No cap listed | 50 a month | 1,500 | 5,000 | 15,000 |
| AI metadata | ✓ AI Optimizer included | 10 credits | 100 credits | 300 credits | 1,000 credits |
| Alt text and filenames | ✓ | ✓ | ✓ | ✓ | ✓ |
| JSON-LD | ✓ Included | Check in app | ✓ Return and shipping | ✓ | ✓ Extended |
| Auto fix broken links | ✓ | ✗ | ✗ | ✓ Detect and redirect | ✓ Plus auto-redirects |
| IndexNow | ✓ Via GPTLab | ✗ | ✗ | ✓ | ✓ |
| LLMs.txt and agents.md | ✓ | ✗ | ✗ | ✓ | ✓ |
TinySEO's listing adds that recurring and usage-based charges are billed every 30 days. Its documentation also lists a yearly option at $96 for 10,000 images and 500 AI credits across the year, so check the app for the plan you would actually be offered.
What Does TinySEO Really Cost as Your Catalog Grows?
A flat monthly price hides the pay-per-image layer. We worked out the cheapest TinySEO plan for each monthly image volume from its listed prices: the free plan until about 500 images, Beginner until about 1,950, Advanced up to about 7,600, then Expert. A store optimizing 2,000 images in a month lands on Advanced at $23, or about $24 on Beginner once the 500 extra images are billed.
That is a fair price for what it covers, and the quotas reset each month, so a store that adds a few products a week may never leave the lower plans. The point is predictability: with SEOLab there is no volume at which a bill appears, and with TinySEO the bill follows your volume. Watch the usage meter before any bulk job.
Which App Handles Meta Tags and AI Credits Better at Scale?
TinySEO's AI metadata tools work from a monthly credit pool of 10 on the free plan, 100 on Beginner, 300 on Advanced, and 1,000 on Expert, according to its documentation and pricing page. Automatic AI SEO metadata generation sits on Advanced, and metafields in metadata on Expert. SEOLab handles this in Page Optimization: a scan scores every product, collection, blog, and page, then shows a focus keyword, an SEO score, and an AI Optimizer button per row, with no credit meter.
- Coverage: both apps reach products, collections, blogs, and pages, and SEOLab adds the home page as its own tab.
- Control: SEOLab shows the score and the suggestion before you apply. Automatic generation is faster, so preview a sample before running it store-wide.
- Cost: on TinySEO, every AI rewrite draws on a monthly credit pool. On SEOLab the AI Optimizer is included.
For the mechanics of a good title and description, see our meta titles guide and the Meta Title and Description Optimizer page.
How Do They Compare on Technical SEO and JSON-LD?
Technical SEO covers the code layer: JSON-LD schema, sitemaps, and URL structure. TinySEO's listing describes JSON-LD for return policy and shipping details from Beginner, extended structured data on Expert, an HTML sitemap, and a technical audit. Its documentation notes that product offers include up to 250 variants per product, which matters for variant-heavy stores.
| Technical feature | SEOLab | TinySEO plan needed |
|---|---|---|
| JSON-LD structured data | ✓ Included | Listed from Beginner; check the free plan in the app |
| Extended structured data | ✓ Included | Expert |
| HTML sitemap | ✓ Sitemap and Indexing Manager | Listed |
| Search Console insights | ✓ Included | Expert |
Recent reviews show TinySEO support resolving JSON-LD conflicts with other apps, and one Australian reviewer says an agent verified the fix with Google's Rich Results Test. That is useful, and it also shows how common duplicate markup is. SEOLab includes JSON-LD in the free install, alongside a Search Appearance section, a URL handle and slug manager, and a robots.txt customizer. After enabling schema in any app, test a product URL in the Rich Results Test, and read our JSON-LD guide for the fix when two sources overlap.
Which App Fixes Broken Links and Redirects Better?
TinySEO lists broken link detection and redirects on Advanced at $23 a month, and automatic redirects when you delete a product on Expert. Its help center has a dedicated broken links collection of five articles. SEOLab's URL Management includes a toggle for auto fixing broken links, which monitors new 404s and redirects them to a target URL you set, plus a Broken Links Finder, manual redirect creation, and a Link Monitor with Unresolved, Manage Redirects, and Ignored queues.
One caution applies to both: an automatic rule that sends every 404 to one target is triage, not strategy. Send high value URLs to a relevant page. Our broken links and redirects playbook explains why, and the Broken Link Redirects page shows the full workflow.
Which App Is Better for Image Optimization, and What Is the Backup Window?
Images are TinySEO's home turf. It started as an image optimizer, claims size reductions of up to 92 percent with no visible quality loss on its website, backs up originals, and handles alt text, filenames, and resizing. SEOLab puts alt text and compression in one place: an Alt Tags tab with a Fix all alt text button, and an Image Optimization tab that reports images optimized and average size saved, with no monthly image quota.
The detail to understand is the backup. TinySEO's documentation says originals are backed up for 30 days after optimization, and after that the optimized version is final. Its help center says images stay optimized if you uninstall, and that restoring afterward is only possible by installing the app again. Manual restore works one image at a time, with bulk restores handled by support.
- Alt text: both cover it. Back up existing alt text before any bulk run.
- Compression: TinySEO is metered by plan. SEOLab is not metered.
- Safety: TinySEO's backup is a real advantage. Keep your own copy of product images as well, on any app.
Image work is often the largest speed win on a store, so see our image optimization guide and the Image Compression page.
How Do the Audits, LLMs.txt, and AI Visibility Compare?
TinySEO includes an advanced site audit on the free plan, and its help center devotes 31 articles to it. SEOLab's SEO Audit and Site Health scans the home page, products, collections, and blogs, and returns an SEO health score and separate mobile and desktop speed scores. A prioritized Do These Next list turns findings into actions. See the SEO Audit and Site Health page.
Keep the AI claims in proportion. TinySEO lists advanced content optimization for AI and agents.md and llms.txt changes on Advanced, and SEOLab includes LLMs.txt and Agents.md on the built-in plan, with a GPTLab option for citation tracking and prompt testing. Google's AI features documentation says there are no additional requirements to appear in AI Overviews or AI Mode, and that you do not need new machine readable files, AI text files, or special markup. Neither app can guarantee a mention in ChatGPT. Our AI SEO guide explains what actually moves citations.
What About Indexing and IndexNow?
TinySEO lists IndexNow instant indexing on Advanced and integrates with Google Search Console. SEOLab's Sitemap and Indexing Manager generates a sitemap where you choose which products, collections, pages, and posts to include, submits important URLs directly, connects to Google Search Console, and keeps a submission history. Its optional GPTLab companion adds IndexNow.
Set expectations on both. IndexNow's FAQ lists Amazon, Bing, Naver, Seznam.cz, Yandex, and Yep as participating engines and does not list Google, and it says submitting a URL does not guarantee indexing. For Google, your sitemap and Search Console are what count. See the tool at Sitemap and Indexing Manager.
What Should Merchants With Large Catalogs Know?
Catalog size turns quotas into a cost and time problem. Consider a store with 2,000 products, 2,000 images, and one AI credit used per product:
| Scenario | SEOLab | TinySEO |
|---|---|---|
| Optimizing 2,000 images in a month | Included, no cap listed | Advanced ($23), or Beginner plus 500 extra images (about $24) |
| Same job on the free plan | Included | About 1,950 extra images at 3 cents, roughly $58 |
| AI metadata for 2,000 products | Included | About 7 months on Advanced, 2 on Expert |
| Auto fixing broken links | Included | Advanced or Expert |
| Yearly cost for the full set | Free at time of writing | About $276 to $588 a year, before extras |
These are estimates from the listed limits, and TinySEO may spend credits differently per task, so check in the app. Bulk meta templates cost no AI credits, but the AI writing is where the pools bite. For catalogs past a few hundred products, uncapped bulk tools are the deciding factor.
What Do Merchants Say About Each App?
TinySEO holds a 5.0 rating, with 98 percent of its 2,522 reviews at five stars and 8 at one star. Its newest reviews, from August 2026, repeatedly name support agents Chris, Julia, and others, praise replies within about 10 minutes, and call setup easy. The critical reviews tell a fuller story, so here are the patterns on TinySEO's 1-star reviews:
Billing around trials (2024)
Two 2024 reviewers said they were charged after cancelling during a trial, one citing $67. TinySEO replied that the charge was a pending billing cycle after uninstalling mid-trial and offered a full refund.
Follow-up emails (August 2026)
A Canadian store that installed by accident objected to follow-up emails after uninstalling. TinySEO explained the refund process and said it had sent four emails.
Image side effects (2022)
A US store said video thumbnails became main product images after optimization and that image quality dropped. TinySEO replied that quality was not affected, added a warning about videos, and offered refunds.
These are individual reports against 2,522 reviews, so most merchants are satisfied, and the recent feedback is warm. They still support the same practical advice for any SEO app: check billing before you approve a plan, test bulk image jobs on a few products first, keep one SEO app active, and verify a live page after changes.
Where Does TinySEO Fit?
1 · Image-first with a backup
Compression, resizing, alt text, filenames, and a 30 day backup of originals from a team that has focused on images since 2019.
2 · Support on every plan
24/7 support is included from the free plan up, and recent reviews credit named agents who fixed JSON-LD conflicts and storage issues quickly.
3 · Extras beyond core SEO
An AI blog builder and optimizer on the free plan, Search Console insights on Expert, and integrations with Sidekick and review apps such as Judge.me, Loox, Stamped, and Yotpo.
Category by Category: Who Wins?
| Category | Winner | Why |
|---|---|---|
| Price | SEOLab | Free versus $14 to $49 a month plus extras |
| Predictable billing | SEOLab | No per-image or usage-based charges |
| Free plan depth | SEOLab | No 50 image or 10 AI credit caps |
| Auto fixing broken links | SEOLab | Included, not Advanced |
| Large catalogs | SEOLab | No image quotas or AI credit pools |
| AI visibility | Tie | Both offer LLMs.txt and agents files |
| Indexing tools | Tie | IndexNow on TinySEO Advanced, GPTLab option on SEOLab |
| Support | TinySEO | 24/7 on every plan, fast replies |
| Image backup and track record | TinySEO | 30 day backup, live since 2019 |
Built for Shopify · 4.9 Stars · 2,700+ Reviews
SEOLab: All-in-One SEO Without the PaywallBulk meta tags, JSON-LD, alt text, image compression, broken link redirects, indexing submission, speed tools, and AI visibility in one free install.
How Do You Switch From TinySEO to SEOLab Safely?
Step 1 · Restore and back up first
Export or copy your meta titles, descriptions, alt text, and redirects, and duplicate your live theme. If you want any originals back, restore them in TinySEO now, since the backup lasts 30 days and restoring after uninstall means reinstalling.
Step 2 · Install and scan first
Install SEOLab, run Scan Now in Page Optimization, and set your meta title and description rules before touching TinySEO, so there is never a gap in tags.
Step 3 · Cancel, then uninstall TinySEO
Cancel your paid plan and note the billing date, since charges are billed every 30 days, then uninstall. Your images stay optimized. Confirm the next charge date in Shopify admin.
Step 4 · Re-verify
View the source of a live product page for a single title, description, and schema block, check your redirect list, then submit key URLs through the Indexing Manager.
Final Verdict: Which App Should You Choose?
Across meta tags, JSON-LD, broken links, indexing, images, audits, and AI search, SEOLab covers the same ground as TinySEO's Beginner, Advanced, and Expert tiers at no cost, and without image quotas, AI credit pools, or per-image charges. That matters most on large catalogs, where 2,000 images and 2,000 AI descriptions push TinySEO to its $23 to $49 tiers and months of credits. Its scan-and-approve workflow also lets you review changes before they touch your store. That makes SEOLab the stronger pick for most merchants, and the clear pick for large catalogs and budget conscious stores.
TinySEO remains a credible option if you want 24/7 support on every plan, a 30 day backup of original images, and an image-first tool with a long track record, and you are comfortable with a $14 to $49 plan and usage-based extras. Whichever you choose, do not stack two SEO apps, and verify results in Google Search Console after any change.
Comparing more options? See our 14 best Shopify SEO apps roundup, or read SEOLab vs Tapita SEO, SEOLab vs Smart SEO, SEOLab vs SearchPie, SEOLab vs Booster SEO, and SEOLab vs Avada SEO.
Frequently Asked Questions
Is SEOLab or TinySEO better for a small Shopify store?
For most small stores SEOLab is the simpler pick, because its free plan covers bulk meta tags, the AI Optimizer, JSON-LD, alt text, image compression, auto fix for broken links, and a sitemap without monthly image or AI credit meters. TinySEO's free plan is a pay-as-you-go plan with 50 free image optimizations and 10 AI credits a month, then 3 cents for each extra image. TinySEO is worth a look if you want its 24/7 support and its image backups. Confirm each app's current limits on its listing.
How much do SEOLab and TinySEO cost?
SEOLab is free at the time of writing, so check its listing for any later paid options. TinySEO is free to install on a pay-as-you-go plan, then Beginner at $14 a month, Advanced at $23, and Expert at $49. Each paid plan includes a monthly image quota and sells extra images at 2, 1, and 0.8 cents. The listing says recurring and usage-based charges are billed every 30 days, so watch your usage.
What are TinySEO's limits, and what does a 2,000 product store need?
TinySEO includes 50, 1,500, 5,000, and 15,000 image optimizations a month across its four plans, and 10, 100, 300, and 1,000 AI credits. A store with 2,000 images fits Advanced at $23 a month, or Beginner at about $24 once 500 extra images are billed. Writing AI metadata for 2,000 products takes about 7 months on Advanced and 2 months on Expert if one credit covers one product. That is the main reason large catalogs compare SEOLab first.
Does TinySEO charge for each image I optimize?
Only beyond your included monthly quota. The free plan gives 50 images a month, then charges 3 cents for each extra image, and the paid plans lower that to 2, 1, and 0.8 cents. For a one-off bulk job on the free plan, 2,000 images would be billed for about 1,950 extra images, roughly $58. Check the usage meter in the app before running any bulk job.
Which app includes JSON-LD on the free plan?
SEOLab includes JSON-LD in its free install. TinySEO's listing places return policy and shipping details JSON-LD on Beginner and extended structured data on Expert, so confirm in the app what the free plan adds. Whichever app you use, test a product URL in Google's Rich Results Test to confirm there is one clean Product block and not two.
Which app fixes broken links and 404s?
SEOLab includes an auto fix toggle for broken links on its free plan. TinySEO lists broken link detection and redirects on Advanced at $23 a month, and automatic redirects when you delete a product on Expert. Whichever app you use, send valuable URLs to a relevant page, not just the homepage.
Can I get my original images back after TinySEO compresses them?
Within limits. TinySEO's documentation says originals are backed up for 30 days after optimization, and its help center says manual restore works one image at a time, with bulk restores handled by support. If you uninstall, your images stay optimized, and restoring afterward is only possible by installing the app again. Keep your own copy of original images before any bulk compression, on any app.
Do I need LLMs.txt or AI content tools?
Not for Google. Google's documentation says there are no additional requirements to appear in AI Overviews or AI Mode, and that you do not need new machine readable files, AI text files, or special markup. TinySEO lists agents.md and llms.txt changes on Advanced, and SEOLab includes LLMs.txt and Agents.md on its built-in plan. Treat them as optional extras.
Does IndexNow help me get indexed on Google?
Not directly. IndexNow's own FAQ lists Amazon, Bing, Naver, Seznam.cz, Yandex, and Yep as participating engines and does not list Google, and it states that submitting a URL does not guarantee indexing. TinySEO includes IndexNow on Advanced, and SEOLab offers it through its optional GPTLab companion. For Google, rely on your sitemap and Google Search Console.
Can I switch from TinySEO to SEOLab without losing rankings?
Yes, if you sequence it. Restore any images you want back to their originals while TinySEO is still installed, install SEOLab, run its scan, and set your meta title and description rules. Then cancel your TinySEO plan, uninstall it, and check a few key pages for duplicate or missing tags and schema. Shopify keeps your URLs, so rankings are not tied to either app, but a gap in tags can cause a temporary dip.
Keep going
More from the SEOLab blog.
Comparisons and guides for every layer of Shopify SEO.
Sources
- TinySEO: SEO & Image Optimizer, Shopify App Store
- TinySEO 1-star reviews, Shopify App Store
- TinySEO documentation, TinySEO
- TinySEO: restoring original images, TinySEO help center
- TinySEO: what happens to images if I uninstall, TinySEO help center
- Google Search Central: AI features and your website
- IndexNow: frequently asked questions
- SEOLab: All in #1 SEO, Shopify App Store
Listing data and pricing checked 3 October 2026. Merchant reviews are individual experiences.
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