Install Once
Add SEOLAB to your Shopify store to get started. Bring image alt text into your SEO workflow without editing your theme code.
Bulk Alt Text Generator
Clearer image descriptions for your Shopify catalog
Turn product photos into useful descriptions with SEOLAB. Generate alt text in bulk to help shoppers using screen readers and give search engines more context about your images.
Give Every Image Context
Start with your Shopify product images and create descriptive alt text without writing every line yourself. Open SEOLAB to begin optimizing your catalog.
- Built for Shopify merchants
- Descriptions that explain the image
- Less repetitive catalog work
Three Steps
to Automatic
Alt Text
We Analyze Your Images
AI examines your product images and creates descriptions based on what they show. Spend less time writing repetitive alt text across your catalog.
A red fox stands on sandy dunes surrounded by tall, dry grass, with the ocean in the background.
Publish Better Alt Text
Review descriptions for accuracy and use them on your store. Give screen reader users useful context and help search engines understand your images.
Better Alt Text, Less Repetitive Work
Give your Shopify images the attention they deserve. Build a clearer catalog with descriptions that focus on the product, support accessibility, and stay useful to real shoppers.
Save Time Across Your Catalog
Move beyond writing descriptions one image at a time. Bulk generation helps you make progress across a growing product library.
Make Visual Details More Accessible
Describe the information a shopper would otherwise get from the photo, such as the product type, color, and visible features.
Keep the Product in Focus
Give each image a description that matches what it shows. A close-up, a lifestyle shot, and a full product view can each need different wording.
Add Context for Image Search
Use clear product language where it fits naturally. Helpful descriptions explain the image without becoming a list of repeated keywords.
Replace Vague Descriptions
Move past filenames and generic labels such as "product image." Choose details that help distinguish one photo from another.
Keep Your Wording Consistent
Review descriptions for accuracy and a clear, concise tone. Use the same naming conventions across products without copying identical text everywhere.
Shopify Product Images
Give shoppers more context about the products you sell. Describe the item, its color, and the details visible in each photo, from the main product shot to a close-up.
Describe Each Product View
A full product photo and a detail shot tell different stories. Give each view wording that reflects what is actually visible.
Make Catalog Updates Easier
Use bulk alt text generation to reduce repetitive writing as your product image library grows. Review the details before you finish.
Shopify Collection Images
Make category and collection imagery easier to understand. Describe the products or scene shown in the image so its purpose is clear beyond a collection name alone.
Explain the Collection Visual
A collection title says where a shopper is browsing. An image description explains the photo, such as a group of linen shirts in neutral colors.
Keep Seasonal Images Relevant
When a campaign or collection image changes, revisit its description too. Avoid carrying last season's details into a new visual.
Shopify Blog Images
Support the stories behind your products with useful image descriptions. Give tutorial photos, buying guides, and lifestyle imagery context that complements the article.
Describe the Helpful Detail
For a how-to photo, explain the action or result being shown. For a lifestyle image, focus on the product and the relevant setting.
Complement Your Article
Alt text should explain the image rather than repeat an entire heading or caption. Keep it concise and relevant to the surrounding content.
The Same Image. A Clearer Description.
A filename identifies a file. Useful alt text explains what the product photo shows.
Before
<img src="cap.jpg" alt="">- No description of the product
- Visible details left unexplained
- Less context for screen reader users
- Less information about the image
After
<img src="cap.jpg" alt="Black baseball cap with embroidered SEOLAB logo">- Names the product in the photo
- Includes its color and visible logo
- Provides a useful text alternative
- Uses natural, descriptive language
Got Questions?
Frequently Asked Questions
Practical answers about writing and managing product image descriptions.
How do I start using the alt text generator?
Install SEOLAB from the Shopify App Store and open it in your Shopify admin. Start with the images you want to describe, then work through the rest of your catalog.
Can I generate alt text for multiple images?
Yes. Bulk generation helps you work through a group of images instead of writing every description individually. Review the results to make sure the wording fits each photo.
What should good product alt text include?
Identify the product and the visible details that matter in that photo, such as color, material, or a distinctive feature. Keep the wording concise and avoid adding details the image does not show.
Should every photo of a product use the same alt text?
Not necessarily. A front view, a close-up, and a photo of the product in use convey different information. Describe what is useful about each view instead of repeating the product title everywhere.
Should I put SEO keywords in every description?
Use a relevant product term when it naturally describes the image. Avoid keyword lists, repeated phrases, and promotional wording that makes the description harder to understand.
Is alt text the same as image compression?
No. Alt text describes an image in words. Compression reduces the image file size. They address different needs, so improving one does not replace the other.
Do I need to edit my theme code?
You do not need to write HTML to get started with SEOLAB. The code examples on this page simply show how an image description appears in an alt attribute.
Should I review AI-generated descriptions?
Yes. Check product names, colors, visible details, and any text or logos in the image. Remove guesses and keep the description focused on information that is accurate and useful.
Need help with your image descriptions?
Visit the SEOLAB help center for guidance on getting started and using the app.