Find broken links before they interrupt a shopping journey
Check your Shopify store for links that lead to missing pages. Find outdated product, collection, and blog URLs, then plan repairs that take visitors to useful destinations.
Find Your Store's Dead Ends
Start with a broken-link check in SEOLAB. Review the URLs that need attention and decide whether to update the link, restore the page, or create a relevant redirect.
Follow the steps from finding a broken destination to checking that your repair works.
Find the dead ends in your store
Keep Shoppers Moving Beyond the Click
A broken link can interrupt a product discovery or send a shopper away. Use your findings to repair important routes through your store and keep older content useful.
Broken links found by check - exampleSample results
Links checked
128
Still broken
12
Repaired
36
Spot Broken Links
Find links that lead to missing pages so you can replace dead ends with useful destinations.
Prioritize Important Pages
Start with links in navigation, popular collections, and product pages that shoppers rely on most.
Recover Product Journeys
When a product is removed, choose a relevant replacement or collection instead of leaving visitors stranded.
Keep Internal Links Current
Review menus, product descriptions, and older articles after changing a page URL or reorganizing your store.
Protect the Path to Purchase
Help shoppers move from a guide or collection to a working product page with clear, relevant links.
Recheck After Repairs
Confirm that repaired links reach the intended page, then repeat your checks as your catalog changes.
From Broken Link to Working Destination
Four practical steps for checking and repairing your Shopify links.
01
Check your store
Open SEOLAB and check for links that lead to missing Shopify pages. Start with the areas shoppers use most.
02
Review the findings
Look at each broken destination and the content it was meant to reach. Identify deleted products, renamed pages, or mistyped URLs.
03
Choose the right repair
Update an incorrect link, restore useful content, or redirect a retired URL to a closely related live page.
04
Test the destination
Follow the repaired link and confirm it reaches the intended page. Check again after catalog changes or a store migration.
Catch the Link Issues That Hide in Plain Sight
Broken links are not always obvious from your homepage. Check the places where old URLs can remain after products, collections, and content change.
Deleted Product Pages
Retired products may still be linked from guides, featured collections, or earlier campaigns. Give those links a useful next destination.
Changed URL Handles
Renaming a product or page can leave references to its old URL. Review the original address and the links that still point to it.
Outdated Collection Links
Seasonal collections and reorganized categories can leave gaps in menus and promotions. Keep those browsing routes up to date.
Navigation Dead Ends
Check header menus, footer links, and prominent buttons. A broken link in a shared location can affect many shopping journeys.
Older Blog References
Buying guides and tutorials can outlive the products they mention. Refresh outdated links so helpful articles stay useful.
Migration Leftovers
After changing your store structure, revisit old URLs and test their replacements. Avoid sending every retired page to an unrelated destination.
Shopify Product Links
Keep product discovery connected to live pages. When an item is removed or its URL changes, review the links that still send shoppers to the old address.
Keep Product References Useful
Review product links in descriptions, featured content, and promotions. Replace outdated references with a relevant item or collection.
Choose a Helpful Replacement
A redirect should match the visitor's original intent. Prefer a close alternative over a generic page that makes shoppers start again.
Make sure useful articles still lead somewhere useful. Check older buying guides, tutorials, and informational pages for references to retired URLs.Confirm that linked pages are live and still support the advice in your article.
Preserve the Next Step
If a guide recommends a product that no longer exists, link to a relevant replacement instead of leaving readers at a 404 page.
Review Links When You Edit
Use content updates as a chance to check destinations. Confirm that linked pages are live and still support the advice in your article.
A relevant redirect can turn an outdated product link into a useful next step. This example sends a retired cap URL to the current cap collection.
Before repair
GET /products/retired-cap
404 Not Found
Product URL no longer exists
Older links reach a dead end
Shoppers must restart their search
The original journey is interrupted
After repair
GET /products/retired-cap
301 → /collections/caps
200 OK
Old URL leads to a live collection
Destination matches the original interest
Shoppers can explore available caps
Repair is ready to verify
Got Questions?
Shopify Broken Link Questions
How to understand 404 errors, choose repairs, and keep your store links useful.
What does a 404 error mean?
A 404 response means the requested page could not be found. In a Shopify store, this can happen when a product is deleted, a URL changes, or a link contains a typo.
What does the Shopify 404 Link Checker help me do?
It helps you find broken destinations in your store so you can review the affected URLs and decide how to repair them. Finding a broken link and fixing it are separate steps.
When should I check my store for broken links?
Check after deleting products, changing URL handles, updating navigation, or migrating content. Regular reviews can also uncover outdated links in older articles and campaigns.
Which broken links should I repair first?
Start with links in navigation, popular pages, active campaigns, and important product journeys. Consider how often visitors are likely to encounter each link.
Does checking a link automatically fix it?
A check identifies a problem; it does not choose the best replacement for your visitors. Review the result, then update the link or use the appropriate redirect workflow.
Should I redirect every missing page to my homepage?
Choose a destination that closely matches the missing page whenever possible. A relevant replacement product or collection is usually more useful than making shoppers start over.
What is the difference between updating a link and adding a redirect?
Updating a link changes the address visitors click. A redirect sends visitors from an old URL to a new one. You may need both when old addresses are still used outside your store.
How do I confirm a repair worked?
Open the original link and check that it reaches the intended live page. Review the destination for relevance and recheck after future changes to your catalog.
Need help with a broken URL?
Visit the SEOLAB help center for guidance on checking links and planning redirects.
