Shopify SEO Feature

Control Crawlers. Improve Crawl Efficiency. 

Customize your Shopify robots.txt with rules for specific bots like Googlebot, AhrefsBot, and MJ12bot, or apply general rules across all crawlers, all from a visual editor, no code required.

Easy Robots.txt Editing
Custom Crawl Rules
Bot-Specific Controls
Control Crawlers. Improve Crawl Efficiency. 

Powerful Robots.txt Customization Features

Visual Rule Editor

Visual Rule Editor

Add, edit, and remove Allow and Disallow rules through a visual interface, no manual file editing required.

Custom Crawl Rules

Custom Crawl Rules

Add rules to allow or disallow specific URLs and website paths.

Per-Bot User-Agent Controls

Per-Bot User-Agent Controls

Create separate rule sets for individual crawlers like Googlebot, AhrefsBot, AhrefsSiteAudit, MJ12bot, and more, instead of one rule applying to every bot equally.

Allow & Disallow Rules

Allow & Disallow Rules

Control which areas of your Shopify store crawlers can access.

Robots.txt Editor

Robots.txt Editor

Review and edit your robots.txt rules from one central editor.

Rule Management

Rule Management

Add, review, and remove crawl rules whenever your SEO strategy changes.

Crawl Efficiency

Crawl Efficiency

Help search engine crawlers focus on the areas that matter most.

Built-In Robots.txt Guidance

Built-In Robots.txt Guidance

A plain-language explanation of what robots.txt does and how it works, right inside the dashboard, so you're never guessing before you make a change.

See The Impact On Your Store

Control crawler access, keep unnecessary URLs out of the crawl path, and create a more organized search engine crawling strategy.
<p>See The Impact On Your Store</p>
<p>See The Impact On Your Store</p>

How It Works

Review Robots.txt
1 Review Robots.txt

View your current crawler rules.

Customize Rules
2 Customize Rules

Add Allow or Disallow rules.

Control Crawlers
3 Control Crawlers

Manage access for specific bots.

Verify Changes
4 Verify Changes

Review rules before publishing.

STEP 1

Review Your Robots.txt Rules

SEOLab gives you a clear view of your existing robots.txt rules, user-agents, and URL paths so you can understand how crawlers access your store.
Review your current robots.txt rules
Understand existing crawler directives
Identify areas needing customization
SEOLAB
STEP IMAGE
STEP 2

Customize Your Crawl Rules

Add or adjust Allow and Disallow directives to control which areas of your Shopify store search engine crawlers can access.
Add Allow or Disallow rules
Control access to specific URL paths
Manage rules without editing code
SEOLAB
STEP IMAGE
STEP 3

Manage Crawler Access

Create separate rules for individual crawlers like Googlebot, AhrefsBot, AhrefsSiteAudit, and MJ12bot, each with their own set of allowed or disallowed paths.
Create rules for specific user-agents
Manage crawler-specific URL access
Organize rules from one dashboard
SEOLAB
STEP IMAGE
STEP 4

Verify Your Robots.txt Configuration

Review your rules and verify that important store areas remain accessible while unnecessary paths are properly controlled.
Review your rules before publishing
Check important URLs remain accessible
Keep crawl rules organized
SEOLAB
STEP IMAGE
Got Questions?

Frequently Asked Questions

Everything you need to know about SEOLab Robots.txt Customizer.

What is SEOLab Robots.txt Customizer?

SEOLab Robots.txt Customizer helps you manage your store's robots.txt rules and control which pages or sections search engine crawlers can access.

What can I control with robots.txt?

You can use Allow and Disallow rules to control crawler access to specific URLs and sections of your Shopify store.

Can I add custom robots.txt rules?

Yes. SEOLab lets you add custom rules for specific URL paths and manage them directly from the Robots.txt Customizer.

Can I create rules for specific search engine bots?

Yes. You can manage rules for different user-agents, allowing you to control crawler access based on the specific bot.
Yes. You can create separate rule sets for individual crawlers, such as Googlebot, AhrefsBot, AhrefsSiteAudit, and MJ12bot, so each bot gets its own specific set of allowed or disallowed paths instead of one shared rule for everyone.

Can I edit my robots.txt without coding?

Yes. SEOLab provides an easy-to-use interface for reviewing and managing robots.txt rules without manually editing the file.

Can I view my current robots.txt file?

Yes. The Robots.txt Customizer includes a View Robots.txt option so you can review the current configuration.

Can I remove robots.txt rules?

Yes. SEOLab allows you to manage existing rules and remove individual directives when they are no longer needed.

Why should I customize my robots.txt file?

Customizing robots.txt can help manage crawler access, keep unnecessary areas out of the crawl path, and create a more organized crawling strategy for your store.

Still have questions?

Can't find the answer you're looking for? Browse the full documentation for a detailed walkthrough of every feature.

See full guide documentation