Shopify SEO Feature

Clean URLs. Better Rankings. More Sales.

Edit and optimize your Shopify URL handles and slugs with built-in SEO guidance, for cleaner links and stronger rankings, without losing the search value you've already earned.

SEO-Friendly URLs
Built-In SEO Guidance
Automatic Redirects
Install SEOLAB See How it Works
Clean URLs. Better Rankings. More Sales.
The Problem

Messy URLs Can Hold Your Store Back

Without proper URL handle and slug optimization, your store can look unprofessional, confuse customers, and miss out on SEO opportunities.

Lower Search Rankings
Lower Search Rankings
Unoptimized URLs are harder for search engines to understand.
A light pink circular icon with a white chain link symbol in the center, set against a solid white background.
Confusing URLs
Long and messy links can make your store harder to navigate.
Lost Click Opportunities
Lost Click Opportunities
Clean, descriptive URLs can create a clearer search experience.
Harder to Manage
Harder to Manage
Inconsistent URL structures make store management more difficult.

Powerful URL Handle & Slug Features

SEO-Friendly URLs

SEO-Friendly URLs

Create clean, descriptive URL handles that are easier for search engines to understand.

Live SEO Guidance

Live SEO Guidance

Get real-time Google SEO advice as you edit each URL, including focus keyword placement and character length recommendations, so every slug is optimized correctly the first time.

Live Google SEO Guidance

Live Google SEO Guidance

See real-time SEO advice as you edit each URL, including focus keyword placement and character length rules, so you know exactly what to fix before saving.

Automatic Redirects

Automatic Redirects

Create redirects when URLs change to help visitors reach the right pages.

URL Structure Management

URL Structure Management

Keep your store URLs consistent across products, collections, pages, and posts.

SEO Value Protection

SEO Value Protection

Maintain your SEO value when updating outdated or poorly optimized URLs.

See The Impact On Your Store

Keep your Shopify URLs clean, consistent, and SEO-friendly while making URL management faster and easier.

100%
100%
Cleaner URL Structure
A green stylized eye icon on a light gray background.
50%
Faster URL Management
2x
2x
Better URL Consistency
100%
100%
Redirect Protection

How It Works

Find Your URLs
1 Find Your URLs

Review existing handles and slugs.

Optimize Slugs
2 Optimize Slugs

Create clean SEO-friendly URLs.

Apply Changes
3 Apply Changes

Update URLs quickly and safely.

Protect Rankings
4 Protect Rankings

Create redirects when URLs change.

STEP 1

Scan Your Store URLs

SEOLab scans your Shopify store to find long, inconsistent, and poorly optimized URL handles across products, collections, pages, and blog posts.
Automatically scans your store URLs
Finds long and inconsistent slugs
Identifies URLs needing optimization
<p>Scan Your Store URLs</p>
STEP 2

Optimize Your URL Handles

Edit your URL handles with live Google SEO guidance shown alongside each one, covering focus keyword placement and character length, so you know exactly what to fix before saving.
Edit URL handles directly
See real-time SEO advice as you type
Follow clear rules for keyword placement and length
<p>Optimize Your URL Handles</p>
STEP 3

Apply Redirects Automatically

When you update a URL handle, SEOLab automatically creates a redirect from the old link to the new one, no extra step required.
Redirect created automatically on save
Protect existing SEO value
Keep visitors on the right pages
<p>Apply Redirects Automatically</p>
STEP 4

Monitor & Maintain Your URLs

Track URL changes, monitor redirects, and keep your Shopify store organized with a clean and consistent URL structure.
Track URL changes across your store
Monitor redirects and URL health
Maintain a clean URL structure
<p>Monitor & Maintain Your URLs</p>
Got Questions?

Frequently Asked Questions

Everything you need to know about SEOLab URL Handle & Slug Manager.

What is SEOLab URL Handle & Slug Manager?

SEOLab URL Handle & Slug Manager helps you create, edit, and optimize Shopify URL handles and slugs for cleaner links, better organization, and improved SEO.

Why should I optimize my Shopify URL handles?

Clean and descriptive URLs make your pages easier for customers and search engines to understand, while helping maintain a consistent and SEO-friendly store structure.

Can I edit URL handles in bulk?

No. URL handles are optimized one page at a time, with live Google SEO guidance shown as you edit, so you can get each URL right with confidence.

Can SEOLab suggest SEO-friendly slugs?

SEOLab doesn't write the slug for you. It shows real-time SEO advice, like focus keyword placement and character length, so you know exactly what to change while you edit it yourself.

What happens when I change a URL handle?

Changing a URL can make the previous address unavailable. SEOLab helps create redirects so visitors and search engines can reach the updated page.

Does SEOLab create redirects for changed URLs?

Yes. Redirects are created automatically the moment you update a URL handle, no manual setup needed, so existing links and SEO value are preserved.

Can I manage product and collection URLs?

Yes. You can manage URL handles across important Shopify content including products, collections, pages, and blog posts.

Will changing my URLs affect SEO?

Changing URLs without proper redirects can cause broken links and lost SEO value. Using redirects when updating handles helps keep visitors and search engines connected to the correct pages.

Still have questions?

Can't find the answer you're looking for? Browse the full documentation for a detailed walkthrough of every feature.

See full guide documentation